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Experienced

I am Eric Taylor, and my business is High Peak Creative. I have over 35 years in the design, print and marketing arenas, operating in the many facets of visual marketing. Already an experienced professional before the advent of computers, I have always been a ‘hands-on’ graphic artist, illustrator and copywriter with a flair for a range of creative medias. Each fundamental to the development of effective visual communications.   

Specialising in the business-to-business markets, I have a strong Science, Industrial and Technical background, which has helped me to acquire and develop a good eye and attention for detail, plus a wide understanding of often difficult or esoteric subject matter. Essential in getting the right message across in concise and practical ways. Unlike many today, I am not merely an ‘order taker’.

I realise that most businesses know they need to promote their business, but in truth have no idea of what to do for the best – so I take the time to listen, then understand, before I either suggest or create a solution for them.

Reliable

When deadlines are tight or budgets strained, we all need someone we can trust who will provide the right level of service in a timely and cost-effective way. Rest assured that working with me ensures no differential between these elements as I provide each attribute equally.

We live in an instant world nowadays, what with email and the internet. And whilst sufficient planning is always encouraged, the mantra I have always worked by is “it takes what it takes”… as it has always been in an industry where deadlines have driven performance… and as such, I am no stranger to long days (or nights) to ensure a deadline is achieved where possible.

Imaginative

Competition gets tougher  everyday for most of us. The internet and online viewing of products and services make it more difficult ‘to stand out from the crowd’. This means that your engagement with your target audience needs have more impact than that of your competition. It needs clarity and consistency, and be delivered in a timely manner to keep you and your business at the right place in their buying thought process.

I bring all my many years of experience to bear in the presentation of your marketing material. I will advise on finished size, material, quantity and will even help with it’s delivery!

Creative

Most businesses begin with a great idea and grow organically into something that can sometimes be hard to tame or to promote effectively.

I create bespoke marketing, sales and business development support material to help you expand your target horizons as you seek out more new business.

 

If any of the following phrases resonate with you, I can help.

  • Our marketing material looks old-fashioned.
  • We don’t know where to focus our attention for the best.
  • We don’t have time to plan ahead or think about what comes next.
  • We know what needs to be done but don’t have the time or resources to implement it.
  • Current Advertising/networking just isn’t bringing in the results we need.
  • There is too much competition in my area.
  • I never know what to say to attract clients.
  • Our marketing budget never seems to be enough.
  • We have a great story to tell but don’t know how or where to tell it.
  • We need more printing done.
  • We need more business.

About

Most successes throughout my career have happened as a result of my passion for my craft, hard work and the application of my skills. It has often been said that 50% of all marketing spend is wasted, so, I attempt to minimise that waste! As a creative, I have worked for clients from a wide range of business sectors, largely in the B2B arena. Being a business mentor enables me to assist business owners to deal with many of the day-to-day aspects of marketing and promoting of their business; in a practical way. Today, and after setting up The Glossop Commercial Club, I am developing a new type of business co-operative, one focused on delivering a bespoke peer to peer support service on behalf of our members. We utilise both social media and many contacts in the promotion of members and clients, with the aim of acquiring referral introductions and opportunities for them to increase their success.
Eric Taylor
High Peak Creative

Contact me

If you would like more information on how I can help you and your business please get in touch